MOROCCAN SUMMER 2013
The Nordstrom Anniversary Sale provides one of the largest, most exciting retail environments in the Seattle area. Clarisonic is always featured prominently, and in 2013 a collection was designed around the hot, bold colors and vivid patterns of a Moroccan Summer.
While I lightly advised on merchandising for this project, I designed the packaging from scratch . We were to keep our white, clinical aesthetic and usual pack functionality but fully submerge it into the promotion. My application let the bold product imagery work hard, while a Moroccan pattern interlaces through the information and imagery over the entire box as a gloss UV treatment.